Are you ADVERTISING or MARKETING your business?

For most small-business owners, typically, the selling process is anything but easy and sometimes frightful! In fact, when it comes to promoting your product or service, many entrepreneurs struggle with any number of issues, including lack of confidence in themselves or their product, fear of failure/rejection and fear of closing the deal. On average, most…

How to Start Conversations

When you come from a place of genuine interest and warmth, almost anything you say will be well received and appreciated. What you actually say doesn’t have to be clever, how knowledgable you are, or how much you can “save” them will actually create alienation and a loss of connection. People appreciate others showing genuine…